Settings: Automation Rules

Automation Rules allow you to define what happens to an order after SEON assigns it a fraud state (Approve, Review, or Decline). For each state, you can configure:

1. Order Action — What SEON does with the order in Shopify
2. Tags to Apply — Custom tags added to the order for filtering and workflows
3. Include Score Tag — Optionally add a tag with the exact fraud score (e.g., seon_fraud_score:75)

By default, all states are set to No Action with the score tag enabled.

1. Open the SEON Fraud Prevention app from your Shopify admin.
2. Go to Settings.
3. Scroll to the Automation Rules section.
4. For each fraud state (Approve, Review, Decline):
   1. Select the desired Order Action from the dropdown.
   2. Add custom tags you’d like applied.
   3. Toggle Include score tag on or off.
5. Click Save.

Each fraud state supports a specific set of order actions:

Approve (low risk)

• No Action (default) — SEON provides the fraud analysis but does not take any action on the order.
• Capture Payment — Automatically captures the authorized payment. Requires manual payment capture to be enabled in Shopify.
• Hold Fulfillment — Places the order fulfillment on hold in Shopify.

Review (medium risk)

• No Action (default) — SEON provides the fraud analysis but does not take any action on the order.
• Capture Payment — Automatically captures the authorized payment.
• Hold Fulfillment — Places the order fulfillment on hold until a manual decision is made.
• Cancel Order — Automatically cancels the order, voids/refunds the transaction, and restocks items.

Decline (high risk)

• No Action (default) — SEON provides the fraud analysis but does not take any action on the order.
• Hold Fulfillment — Places the order fulfillment on hold.
• Cancel Order — Automatically cancels the order, voids/refunds the transaction, and restocks items. Triggers Shopify’s Order Cancelled email flow.

For each fraud state, you can configure:

• Custom Tags — Add up to 3 custom tags per state. Tags cannot contain spaces. Type the tag name and press Enter to add it.
• Score Tag Toggle — When enabled (on by default), SEON adds a tag in the format seon_fraud_score:XX (where XX is the actual fraud score) to each order. Useful for granular filtering and reporting.

In addition to your custom tags, SEON automatically applies a state tag to every order: seon_approved, seon_review, or seon_declined.

• Payment Capture automation requires your Shopify store’s payment capture setting to be set to Manual. You can check this under Settings ? Payments in your Shopify admin. If payment capture is set to Automatic, Shopify captures payment at the time of sale and SEON’s capture automation has no effect.
• Order Cancellation should only be enabled after you’ve customized your scoring thresholds and are confident with the setup. We recommend monitoring SEON’s results first.
• Fulfillment Hold is released automatically when the order check state is updated to APPROVE in the SEON Admin Panel.
• Manual state updates — When a transaction state is updated manually in the SEON admin panel, the order tag is updated and any configured automation actions execute automatically.
• All automation changes apply only to new incoming orders. Previously processed orders are not affected.