Shopify Flow Integration

SEON integrates with Shopify Flow to enable advanced automation workflows. Use triggers, actions, and pre-built templates to customize how your store responds to fraud analysis results.

Shopify Flow is Shopify’s built-in automation platform. SEON provides both triggers (events that start a workflow) and actions (tasks that a workflow can execute) to help you build custom fraud prevention automations.

Using Shopify Flow for custom fraud processing conditions requires knowledge of order data, fulfillment flows, and payment capture. These workflows should only be set up by users with advanced needs who are experienced with Shopify Flow.

Triggers are events from SEON that can start a Shopify Flow workflow. SEON provides three triggers:

SEON Fraud Analysis Complete

Triggered when: SEON completes a fraud analysis on an order.

Data available in the workflow:

• Order reference
• SEON Transaction ID
• SEON State (APPROVE, REVIEW, DECLINE)
• Fraud Score
• Email Score
• Phone Score
• IP Score
• Blackbox Score (ML anomaly detection)
• List of applied rules

Use case: Trigger custom actions immediately after SEON scores an order — for example, send a Slack notification for high-risk orders, add specific tags based on score ranges, or create a task for your fraud review team.

SEON Transaction Status Update

Triggered when: A transaction’s state is manually updated in the SEON Admin Panel.

Data available in the workflow:

• Order reference
• SEON Transaction ID
• New state (APPROVE, REVIEW, DECLINE)

Use case: Respond to manual state changes made by your fraud review team — for example, release fulfillment hold when an analyst approves a previously reviewed order.

SEON Transaction Label Update

Triggered when: A transaction is labeled in the SEON Admin Panel (e.g., marked as confirmed fraud or legitimate).

Data available in the workflow:

• Order reference
• SEON Transaction ID
• Current state
• Applied label

Use case: Automate follow-up actions when transactions are labeled — for example, notify your team when a transaction is confirmed as fraud, or trigger a refund workflow.

Actions are tasks that SEON can perform when called from a Shopify Flow workflow:

Add SEON Tag

What it does: Adds one or more tags to a SEON transaction. Tags appear in the SEON Admin Panel and can be used for filtering and reporting.

Inputs:

• Order — The Shopify order reference
• Tags — Comma-separated list of tags to add (max 50 tags, each up to 256 characters)

Use case: Automatically tag transactions in SEON based on Shopify-side conditions — for example, tag VIP customers, orders from specific regions, or orders meeting certain value thresholds.

Apply SEON Label

What it does: Applies a label to a SEON transaction for machine learning feedback. Labels help SEON’s AI models learn from confirmed outcomes.

Inputs:

• Order — The Shopify order reference
• Label — The label value to apply (see SEON Label API documentation for valid values)

Use case: Automatically label transactions based on downstream events — for example, label a transaction as ecommerce_fraud when a chargeback is filed.